Let's face it, if you're not on Facebook, you don't have a face [in society].
A recent survey by Business.com studied 1,700 small-businesses leaders on their social media usage. Findings show that every respondent used at least one form of social media in their day-to-day job. Although social media has proven to be a useful business resource, where will we turn when these resources become so conventional to the point that every company has a [Facebook] account, making one no more influential than the other? Do you think that will even happen?
Reference: Quick Study: Social Media in Small Business; Readers' News Story Preferences; Best Brand Equity; 500 Finds Twitter. Publication. 10th ed. Vol. 66. Pontomac: PR News, 2010. ProQuest. Web. 24 Mar. 2010.
2 comments:
The use of Facebook for business marketing is tricky, trendy, and treacherous. Tricky because it takes manpower to make it work - 1 or more employees have to add FB onto their workload pretty much on a daily basis. That's time taken away from other marketing or productive activities. And FB is trendy - it's not the future, it's now. How long will "now" last? Finally, it's treacherous in that whoever's hanging around FB during office hours is clearly not paying attention to their jobs. Every "status" is recorded by date & time, so it's easy to see who's doing what when.
The whole idea of mixing FB & business is shaky. It's the thing to do these days, but where is it leading? Look at Grandma in your picture - even she's stressed out!
As a teacher, email has taken tremendous time away from lesson planning, grading and planning. Teachers now spend hours each week returning and reading emails from parents, administrators and staff. This time away from teaching tasks ultimately impacts the students in a negative way. I can only imagine how employees on Facebook will impact productivity in the commercial workplace.
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