Location, Location, Location! I think this will be many marketers' motto in the near future, as more and more people become emotionally attached to their handheld computers. Foursquare.com is gaining increasing popularity, a service that lets you publicize your location so friends can see where you are, and [PLUS!] businesses can aim advertising at you! Many other services similar to Foursquare are being developed as we cyberspeak. I personally rather not publicize my every second whereabouts, but I'm a sucker for coupons...so if I can get a free coffee at the local Starbucks by checking into Foursquare, I'm all for it. In times of economic crisis, I'm sure you're lovin' the coupons as well :) Do you think location based services will be the next new thing? Yes? No? Why?
5 comments:
I heard that there are increasing home burglaries taking place based on people advertising their whereabouts on facebook, so be careful!
If anyone really cares where I am they can ask via bbm text or even phone.
The point of the burlary comment is that random people you may not be that friendly with have access to your Facebook. The news piece I saw had someone who had posted they were in Mexico on vacation. They were robbed when they got home and police linked it to intel gathered from their facebook. I saw it on the news.
Check out Pleaserobme.com, a website raising awareness on the dangers of online over-sharing. However, exactly as you mention, everything on the Internet can be traced. So, a burglar may want to think twice when planning a robbery based loca-based service activity. In the future, all web activity will be recorded (well, that's a theory), and this may not be the sneakiest way to plan a robbery.
Speaking of protecting yourself on the internet, but in a different way... I recently heard that Rupert Murdoch is trying to implement a "firewall" of sorts to protect print news content. As we all know, newspapers are having trouble staying in business with everyone reading their news on the internet. But as it stands, newspaper articles can just be lifted and put on any website. Murdoch is trying to stop that so that the articles belong to the newspapter. It's about time. The music industry figured out how to protect themselves. The newspaper industry needs to do the same.
Post a Comment