I recently saw a preview showing of Love Never Dies, and although I left the theatre speechless, there were some major technical difficulties. In fact, they even had to stop the show within the first ten minutes in order to fix these technical difficulties.Nevertheless, I was still blown away by the performance, and gave them some slack considering it was preview week. However, other Phantom fans were not so understanding. A recent Times article expressed Andrew Lloyd Webber's concern with the large volume of negative reviews being posted on online forums. This is an obstacle that directors, producers, and companies in general never had to face before the emergence of the digital age and the increasing popularity of blogs.
In a study by Nakee Park & Kwan M Lee, it was found that even one negative comment on an online news forum can have significant negative impacts on corporate reputation. This suggests the power of online communities, and the importance of managing negative opinions about one's company.
Is there any way for business to avoid this negative feedback, or use it to work in their favor?
References:
-Park, Namkee, and Kwan M. Lee. "Effects of Online News Forum on Corporate Reputation." Public Relations Review 33.2 (2007): 346-48. EbscoHost. Web. 25 Mar. 2010.
-Hoyle, Ben. "Lloyd Webber Sequel Incurs Scorn of Online ‘phans’." TimesOnline. Times Newspapers Ltd., 5 Mar. 2010. Web. 10 Mar. 2010.
2 comments:
I love your review of Love Never Dies. Now I know how to post a comment at the site of the topic. Thanks! Should I sign up as something other than anonymous? How? Your blog rocks! I am impressed beyond words.
I think the source for negative comments should always be considered.
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