Social Media Marketing Industry Report

Some of you expressed concerns with Facebook and Twitter use taking time away from other important marketing and promotional activities. This information may strengthen your concerns even more:

In a report sponsored by Social Media Examiner surveying 900 markers on their social media usage this is what was found:

A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly. 9.6% spend more than 20 hours each week with social media.

The key point: there is a direct relationship between the amount of time spent on social media marketing and its effectiveness (that may come as no surprise)

Benefits include: increased exposure, increased traffic (which can then in turn lead to increased sales), new business partnerships, and rise in search engine rankings.

Yes, it would be a problem if everyone in the business was taking 10, 20 hours a week to use social media, but that is why new jobs are being created to fill this demand. What are some other jobs that social media may give birth to?